Unveiling the Secrets of a Successful Online Food Ordering Model
Let’s face it, online food delivery companies are feeding people around the world while also making substantial profits in return. The mounting growth of prominent industry startups & delivery brands such as Seamless, Zomato, Uber Eats, GrubHub, Swiggy, and Delivery Hero is impelling Quick Service Restaurants (QSRs) and Cloud Kitchens like Subway, KFC, McDonald’s, and Pizza Hut, whose primary revenue comes from delivery and takeaway orders, to jump onto the online food ordering bandwagon.
On the other hand, local startups are leaving no stone unturned to stay in the rat race and make a name for themselves in such a competitive domain. However, not many startupreneurs could master the craft of developing an efficacious online food delivery model, as they usually end up committing a gazillion mistakes in the process.
To make you stay away from such blunders and help you create something extraordinary, we’ve shared some secrets in this blog post, which will help make your online food ordering project a sheer success.
Before moving any further, let’s take a firm look at some of the visual statistics that demonstrate the rising demand of online food ordering.
As more and more customers continue to ‘order-in’ their food, the online food delivery & takeaway market is envisaged to grow at a promising CAGR of 15.25 percent between 2018 and 2021.
Below are a few tricks that can help you launch & run a successful online food delivery system, much like most popular startups.
Invest in a custom-built website
First and foremost, create your own customized layout rather than copying the blueprint of any existing food portal. Your website is your client’s first impression of your brand; don’t let it become a replica or a sequel. Buying a clone script will get you started, but to succeed as a startupreneuer, you need so much more. To draw the right target audience and enhance customer engagement, you need a unique, feature-rich, and reliable website tailor-made to the tastes and preferences of your end users. In a nutshell, being authentic is the first step towards a successful business ahead.
Create a database and update it regularly
Once you’ve finalized a suitable design for your online food ordering portal, build an inclusive database comprising all the restaurants and food service outlets that you aim to target in a specific niche. Collect all the basic information such as contact number, target audience, menu details, possible delivery areas, and more. This will help you build sales ties with numerous local eateries and food vendors who accept your defined commissions and agree to generate business through your food portal. Long story short, your website should be built in such a way that it can easily manage a huge database.
Make it search engine optimized and social media friendly
Regardless of how appealing your website is, it won’t do any good unless it’s visible on search engines. That is why it is crucial to ensure that both your database management system and information architecture are search engine optimized. This will not only bring relevant traffic to your website but will also enhance your site’s visibility amongst your potential consumers. Likewise, you can make your site social media friendly to bag maximum traffic and skyrocket the site authority in eyes of search engines. To get that all done with minimum hassle, you can hire an expert team of mobile app developers and designers backed by quick-witted digital marketers.
Begin with a smaller targeted area and expand gradually
When it comes to targeting and reaching your potential patrons, it’s always advisable to start with the smaller areas or a locality you’re familiar with. This way you’d stand a better chance of being successful.
Here’s what targeting localized areas can help you achieve:
- Identify the target market;
- Determine the project’s cost allocation;
- Build a stable brand name in the market;
- Get valuable, genuine feedback for your product;
- Emphasis on a specific marketplace;
- Identify the positives and negatives of your product, and;
- Help your brand win the customers’ trust.
Customize as per the local demands
Every region or province tends to have specific food requirements and preferences. The success of any online food ordering & delivery system like Zomato or GrubHub depends primarily on how well it caters to the diverse needs and preferences of the local public. That’s why it’s imperative for you to customize your portal as per the demands of the local people. The database and menu layout should be in accordance with the local cuisine selections. In addition, the payment options on your online food ordering website must abide by the predilections of the general public in your locality. Also, if possible, try to keep your portal multilingual in order to broaden its reach.
Add design-friendly and innovative features
While developing your online food ordering website, you might get baffled about what features to keep in and what to go away with. Let’s make things easy for you!
Below are a few must-have features that most food ordering portals, as well as their clones, are missing out on, and which you should incorporate into your website:
- User-friendliness should be your top priority;
- Ensure cross-platform compatibility across all major platforms, including iOS, Android, Blackberry, and Windows;
- Keep your site’s navigation easy and simple, which users don’t find confusing;
- Add an advanced content filter that lets your users search for specific content, for example, food pricing, the timing of food delivery, and restaurants that offer delivery at night;
- Create different versions of the app or website for a specific group of users such as contractors, customers, and restaurant managers;
- Include a comprehensive database which includes all the available orders and an in-built geo-location service that helps couriers pick up and deliver orders with minimal fuss, and in a timely yet safe manner;
- Use gift coupons to initiate new customer order placement;
- Incorporate a standout feature that lets restaurant managers view the order list and contact the given contractors to organize and prepare the delivery of the food to the clients.
Keep the order placement procedure as simple as a child’s game
The trend of placing food orders online continues to grow and is here to stay, thanks to the abundance of convenience that it brings to the table. So, it is crucial to keep your order placement process smooth as a breeze and least intricate so as to avoid turning your customers off. This is viable only if your website is designed keeping in mind the optimum user experience and ease of use. The dashboard and information management system should be built in such a way that all your customers’ relevant data such as past orders, delivery addresses, history of transactions, partial payment details, and e-wallet details is saved, which accelerates the online order processing to a great extent. In other words, the payment options on your online food ordering website should be convenient for your clientele.
The online food ordering landscape is becoming intensely competitive with each passing day. Thus, it is more important than ever for startupreneuers to find new ways to stand out.
Presently, there are countless clone scripts of GrubHub and Seamless in the market which you should avoid buying unless you have the customization aspect sorted out and ready to be implemented. You can get that done by hiring a proficient team of web app developers who can effortlessly build an intuitive, robust online food ordering & delivery system for your business, which will be way too superior to a clone in every possible way.
Debut Infotech is a renowned name when it comes to building user-friendly, cross-platform online food delivery apps that feed a hungry soul at any time and at their convenience. Discuss your requirements with our team to get an online food ordering and delivery website similar to, or even better than Swiggy and FoodPanda.